BOBO News | We are Hiring!
Job Type: Full-time
Location: Central London
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*Weekend availability
*Availability to work during public holidays
About UNDERBOBO & the Opportunity
UNDERBOBO is a distinctive fashion and lifestyle brand defined by a unique creative aesthetic and a commitment to delivering premium products alongside an exceptional retail experience.
We are launching a new lifestyle flagship store in Central London in Spring 2026 and are recruiting one key leadership role to join our founding retail team. The position will be appointed as Sales Supervisor or Assistant Store Manager, depending on experience, with a clear pathway to progress into senior store leadership as the business grows.
This is a hands-on role ideal for a motivated retail professional who leads by example and enjoys developing and inspiring a team. You will help build a high-performance store culture, support daily operations, and ensure exceptional customer experiences from day one.
UNDERBOBO London First Store Hoarding Installation Completed
London, UK - 15 June 2025 - UNDERBOBO announced today that hoarding installation for its first London flagship store at No.59 St. Giles High Street, Central London, has been successfully completed. This key milestone follows the late-April location announcement, officially launching the intensive pre-opening preparation phase.
The hoarding was carried out in strict compliance with London's construction codes and Central London heritage guidelines - a key factor in earlier site selection. Beyond securing the site, it serves as a brand showcase, integrating UNDERBOBO's core visuals with St. Giles High Street's historical architectural features, balancing brand expression with local cultural integration.
Leveraging the prime location's high visibility and easy access, the hoarding effectively engages passersby. Prominent brand logos and "Opening Late 2025" messaging build initial brand awareness and fuel local anticipation for the launch.
"Hoarding completion is vital to our London market entry," said a senior UNDERBOBO representative. "It provides a safe basis for upcoming interior work and marks our first direct connection with the local community. We'll stick to the timeline to ensure the end-2025 opening, offering curated products and premium experiences to Londoners."
As previously announced, No.59 St. Giles High Street was chosen after rigorous evaluation of foot traffic, target demographics, and heritage compliance. The store will offer curated UNDERBOBO products with a locally tailored in-store experience.
With hoarding in place, UNDERBOBO will soon start interior renovation. Updates on opening progress will be released via official channels.
UNDERBOBO Announces First Store Location in London, UK
London, UK - 25 April, 2025 - UNDERBOBO today announced the final selection of its first store location in London. After a comprehensive search and evaluation process, the company has chosen No. 59 St. Giles High Street in Central London, as the site for its inaugural brick-and-mortar presence.
The location selection process involved a detailed analysis of various factors and consideration to relevant regulations about heritage conservation. The chosen location in London offers a strategic advantage, providing high visibility and convenient access for customers.
The new store, in a benchmark high street area in London, will offer a curated selection of UNDERBOBO products and exceptional customer experience.
The store is expected to open by the end of 2025.
UNDERBOBO's Selection of Its First Store in London
London, UK - 12 May, 2025 - We are thrilled to announce the selection and establishment of our new shop on St. Giles High Street in London! We've searched for so long to find this perfect location that aligns with our brand values and business objectives, with detailed analysis of various factors, including market demographics, foot traffic, accessibility, alignment with the brand's target audience as well as with the brand values.
St. Giles High Street is situated near several major tourist attractions, including the British Museum, Covent Garden, and the vibrant theatre district of the West End. This proximity to popular destinations ensures a steady flow of tourists, providing an excellent opportunity to introduce our brand to a global audience.
The area has a unique blend of historical charm and modern vibrancy, creating a positive and uplifting atmosphere that complements our brand's healing and inclusiveness theme. This location allows us to create a space that promotes well-being and offers a sanctuary for our customers.
UNDERBOBO's First Store in London: Unveiling the Allure of 59 St. Giles
London, UK - 20 May, 2025 - We are thrilled to announce our first store in London, located at the historic 59 St. Giles.
Choosing No. 59 St. Giles was a deliberate decision, a nod to the rich tapestry of London's past and its vibrant present. The area of St. Giles has a long history dating back as early as 12th century. The very stones of the building whisper tales of the 19th century London, providing an atmosphere of timeless elegance and intrigue.
The building's inherent historical charm, the inclusiveness and dynamic atmosphere of the community align with our brand's healing and inclusiveness theme. Its characteristic Regency facade in typical 1830s London style makes it easily recognized as one of the only two Georgian houses surviving on this ancient thoroughfare. With its masonry walls dated 1830s, its prominent first-floor windows set back within relieving arches that give a classical dignity, its cast iron Victorian fireplaces and the surviving newel post in early nineteenth-century form, this charming building is stating a story of time, culture and elegance.
We will be working with a heritage consultant for a conservation plan to protect this building while bringing convenience and premium buying experience to our customers.
